03 Juni 2020
Martin Audio has appointed PT Goshen Swara Indonesia as its new exclusive distributor in the archipelago. The UK brand was previously represented for over 15 years by PT Citra Intirama and Rhema Multi Perkasa (RMP) under the stewardship of Eric Haslim. The Jakarta switch was made by Martin Audio APAC representative Generation AV.
Generation AV founder Dave McKinney explained the rationale behind the appointment of PT Goshen. “PT Goshen covers all the vertical markets from touring and rental to all the installation markets,” he said. “PT Goshen’s MD, Cunario Suriya, leads a terrific team of people, while Franky Cahyadi runs a highly motivated sales force. Furthermore, they have a highly capable technical team that will be able to provide product and system training to all our dealers and customers. PT Goshen is a great partner with an incredible customer-focused attitude, which fits perfectly with the Martin Audio culture.”
Owing to the consistent efforts of Haslim and RMP over the years, Martin Audio is a highly established brand within the country’s entertainment sector. While retaining its dominance in entertainment, PT Goshen has been charged to expand market share into other key vertical markets including house of worship, live production, corporate and education. Having served as the long-term distributor in Indonesia for KV2, QSC and Shure amongst others, Goshen Swara’s relationship with AV Generation also incorporates LEA Professional.
“It is a privilege to add the Martin Audio brand to our portfolio as it complements our other distributed brands,” added Suriya. “This inclusion enables us to offer full, end-to-end systems to our customers.”